Sunday, February 17, 2013
Mapping the product/market space – an hallucination
Imagine a vast multi-dimensional space. Each point of it represents a specific need that a specific person has, an iota of utility.
1) A bad idea for a product business pops into quantum reality and immediately gets sucked into the huge black hole of a nearby product that is very flexible.
2) Much later, a second person (maybe after talking in the pub to the sister of somebody who years previously read a tweet by the first person) has almost exactly but not quite the same idea. They make a prototype
3) Finally, a third person realises something important about the market of the new product idea and pushes it along the space to a fatter area. Anyway, time has passed and all the dimensions have reconfigured somewhat. Finally, a new glowing inferno burns in the gap.
A startup is by definition a hunt for one of those spaces, or a subspace within one, just the right size and place for the team, and the time.
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