Remembering the Future

Reviewer: sherry wilkson from Austin Texas

It is not often that a book like this appears. It is rich in history and analysis. It celebrates each of us as individuals and shows us that our place in history is unique-- we are a new market. It explains why customer centric organisations do not work- which is important to me as an HR person. It lays the foundation for a new way of thinking about business and it purpose. It does not talk down to the reader. It does not try to say everything is simple and can be reduced to boxes, arrows and change management. It sets out an adgenda for a coversation- so did Cluetrain but this is the next step- and invites comments and discussion. It is optmistic but grounded in a real understanding of what technology can and cannot do ( this is from Zuboff's Smart Machine.) This is a book which is a must read .Some will hate it and dismiss it but that is because they are trapped in a reality of today and cannot open themselves to tomorrow